My friends opened a bistro. Small tables, good food, the kind of place that feels like someone's living room if someone's living room smelled like the best bistro food.
They needed images for the internet. Images that would tell people what it actually feels like to be there.
So I came with my camera.
I didn't join them to document a menu. I shot for them because I know these people, because I've sat at those tables, because the way I see them and their food is something I wanted other people to see. That familiarity is in the frames.
A photograph made by a stranger who spent two hours staging plates would have looked like any other bistro. These look like this bistro. That's the only goal that mattered.
Food photography is often about making things look perfect. This was about making them look real. The right kind of real, the kind that makes you hungry, that makes you want to book a table, that makes you feel like you're already almost there.
The images exist because of the friendship. That's not just another job, it's a priviledge for me. That's the whole point.
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